Hey Facebook, Don't Show Me Ads With Assault Rifles, Okay?

gosu_smurf

Senior Member
7 Jun 2011
1,418
324
138
There are mistargeted ads, and then there are egregiously, woefully, outrageously mistargeted ads. The one I saw when I opened Facebook this afternoon falls into the latter category. This is it:

facebook-ad-grab-shooting-guns.jpeg

It appeared at the top of the right-hand column of the browser version of my homepage. It looks to be a low-cost, high-volume Marketplace ad for a group dedicated to advocating for gun ownership rights. Unlike the premium ad units called Sponsored Stories, Marketplace ads aren’t social (ie. you don’t see them based on your friends’ activities and preferences) but they can be targeted in several ways, including demographically or by interest. “Broad category targeting” allows ads to be ”shown to people who’ve included information in their timelines relevant to that category.”

Read the full article: Hey Facebook, Don't Show Me Ads With Assault Rifles, Okay? - Forbes
 

clan_NEt

Well-Known Member
4 Jun 2011
641
81
73
would not be funny if appear next to posts on the recent connecticut tragedy etc.