Naughtybits – Nutritional Food Made From Algae

clan_NEt

Well-Known Member
4 Jun 2011
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Naughtybits.jpg

You’re forgiven if you thought Naughtybits by The Naughty Nutritionist sounded, well, naughty. But Naughtybits is actually a series of nutritional algae tabs – ENERGYbits, RECOVERYbits and VITALITYbits – that are meant as a form of power food for active consumers and atheletes.

Each Naughtybits® algae tab is the size of a tic tac®, and a single serving of 12 tabs – the recommended minimum daily serving size – delivers an amount of nutrition that exceeds that found in a typical serving of greens or a protein bar. And considering that algae provides three times more protein than steak (twelve times the amount of bio-available protein), fifty times more iron than spinach, four times more chlorophyll than wheat grass, most B Vitamins, all of the electrolytes and forty other nutrients. All for just one calorie per tab.

Algae as food has an interesting history. In 1951, algae was considered the answer to America’s escalating nutritional needs. But it never did take off, mainly because algae was too challenging to grow in a cost effective manner – even though it was successfully used as a protein source in both Germany and Japan when starvation was rampant after World War II. By the early 1960’s, the Japanese were growing chlorella algae on a large scale and had even patented some production techniques. Algae is now a multi-billion dollar industry in Japan, but rather unheard of in other parts of the world.

Until now, with Naughtybits by Boston-based The Naughty Nutritionist.

Now all we need to do is overcome the idea of eating pond scum.

http://www.youngupstarts.com/2011/10/26/naughtybits-nutritional-food-made-from-algae/
 

PWiD

Well-Known Member
20 Jul 2011
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Interesting. Although the macro stuff like protein carbs and fats almost seems redundant and negligible because of the miniscule servings.... As a multi-vitamin it definitely looks interesting! Wonder if they'd bring it in here.

Buying it for the BCAAs and other amino acids would totally bust balls and wallets... Imagine if you need like 5 - 10 grams of BCAAs per day. It'd be daylight robbery -.-
 

msnangersme

Well-Known Member
1 Jun 2011
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Singapore
And considering that algae provides three times more protein than steak (twelve times the amount of bio-available protein), fifty times more iron than spinach, four times more chlorophyll than wheat grass, most B Vitamins, all of the electrolytes and forty other nutrients.
WAaaa. 3 times more protein?! And 40, forty, other nutrients?? Power siol! But then, u'll have got to eat like significant amounts of algae for it to even matter eh :/
 

gosu_smurf

Senior Member
7 Jun 2011
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WAaaa. 3 times more protein?! And 40, forty, other nutrients?? Power siol! But then, u'll have got to eat like significant amounts of algae for it to even matter eh :/
At least it sounds more credibly nutritious compared to vitamin water. Which taste like sugar water to me
 

PWiD

Well-Known Member
20 Jul 2011
291
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3 times more protein doesn't mean its bio-values are three times that of beef <_< I don't think it'd be high since we weren't meant to consume algae...